FATAL
FATAL // L’ORÉAL PARIS
FATAL // L’ORÉAL PARIS
Bronze @ FIAP 2017 // Music Content
Bronze @ Effie Latin America 2017 // Youth Marketing
The song that got a chorus and a new hair color stuck in people’s heads.
A music video, not a TV Spot
For the launch of “Fatal”, the new hair color nuance from Excellence - L’Oréal Paris, we chose not to create a traditional 30”.
Instead, we launched with an original music video by Sophia Abrahão, one of the most influential Brazilian pop singers among teens, where Sophia not only debuted a new bolder and more confident attitude but also a new hair color, Fatal by L’Oréal Paris, to match her new Fatal personality.
