Several women in Brazil have a paradoxical hair problem: oil roots and dehydrated hair tips. Feeling as if their hair is always greasy, these women often SAY NO to many hang outs, night outs and happy hours. Not because she doesn’t want to, but because she doesn't have confidence in her hair.
TVC: fresh mood, modern, shows a woman in movement that is always ready for anything because now she has the solution for her hair problem.

Brazil is the country with the most varied hair types in women. And these women all have one thing in common: they are obsessed and will do anything for their hair.

To show the diverse hair types of Brazilian women, we gather 7 different celebrities confessing all the crazy things they’ve been able to do for their hair.